We captured the adidas x Sports Direct Training product groups at the adidas HQ Fitbox. The creatives showcased the collection through raw, powerful, and natural imagery.

The Training campaign used brave lighting, POV shots, energetic movements, flashes, colour pops, slow shutter speed, motion blur, sweaty close-ups, and candid recovery shots. The fast, dynamic transitions allowed us to present all the looks through high-energy, immersive imagery that offered the product as the perfect training attire.

We led on talent selection and created BTS social content to land the two collections with Gen Z audiences on social media, alongside online and in-store spaces.