ADIDAS ESSENTIALS EU
ADIDAS
RESEARCH & INSIGHT. CREATIVE STRATEGY. CAMPAIGN CREATIVE. SHOOT PRODUCTION. SOCIAL STRATEGY. SOCIAL ROLLOUT. MEDIA STRATEGY. OOH CREATIVE. SEEDING. INFLUENCER ENGAGEMENT.
adidas EU came to us to develop their SS25 adidas Essentials brand campaign, digital, and retail toolkits. The three toolkits helped launch and establish the collection of effortlessly versatile go-to sport-casual attire across European local markets.
Our overarching ‘Essentially Connected’ creative direction spotlighted how we are intrinsically linked yet radically different, showcasing the Essentials collection through a premium lens, utilising considered compositions that encapsulate talent moving in harmony whilst expressing their individual style.
The direction acted as an ode to the simplicity of the collection, forwarding wardrobe staples for Gen Z and Gen Alpha consumers that can become the foundations for people's unique styles. A distinct copy tone of voice was built to convert sales using the three key campaign spotlights of comfort, style, and inclusivity. The simple, prescriptive, and confident copy style was carefully rolled out via a global toolkit across all retail and digital consumer touchpoints.
Since its inception, 1TRL has created a distinct imprint of the master brand that resonates with a style-conscious audience engaging with the modern outdoors standard. The complete concept, creative direction, and strategic rollout were delivered by our team, creating a set of guidelines, PR pack, lookbook and accompanying assets for select retailers to use in their own materials.
Since its inception, 1TRL has created a distinct imprint of the master brand that resonates with a style-conscious audience engaging with the modern outdoors standard. The complete concept, creative direction, and strategic rollout were delivered by our team, creating a set of guidelines, PR pack, lookbook and accompanying assets for select retailers to use in their own materials.
Since its inception, 1TRL has created a distinct imprint of the master brand that resonates with a style-conscious audience engaging with the modern outdoors standard. The complete concept, creative direction, and strategic rollout were delivered by our team, creating a set of guidelines, PR pack, lookbook and accompanying assets for select retailers to use in their own materials.