MUFC KIT LAUNCH
ADIDAS
RETAIL CREATIVE. RETAIL PRODUCTION. EVENT ACTIVATION. INFLUENCER ENGAGEMENT.
Manchester United are one of, if not the biggest club in the world. But sometimes, that global influence can make local Mancunian fans feel forgotten. adidas set the task of curating the three kit launches in a way that engages local fans.
The Manchester adidas store saw three consecutive takeover fits based on the bold and vibrant kit creative, brought to life with vinyl wraps, 3D structures, player imagery, campaign photography and window displays.
The campaign amplified Manchester United's bond with its supporters, connecting with fans in a memorable experience alongside Manchester United stars. The Gen Z vibe was set with a vibrant refit, an in-store DJ and a Theatre of Dreams enclosed FIFA game zone, which engaged visitors.
adidas amplified Manchester United's bond with its Mancunian supporters.
Fans who had signed up for the launch events via the adiClub app got to take on other fans in a FIFA tournament, with the winner getting the opportunity to play a Manchester United player in-store. Additional prizes saw visitors also win signed shirts and tickets to games for the upcoming season.
