1,000 STORIES
adidas Originals

CREATIVE STRATEGY.  CAMPAIGN CREATIVE.  SHOOT PRODUCTION.  SOCIAL STRATEGY.  SOCIAL ROLLOUT.  RETAIL CREATIVE.  MEDIA STRATEGY.  OOH CREATIVE.  SEEDING.

When adidas Originals asked us to capture what being an original means to icons Jenna Ortega and Kano, we jumped at the opportunity.

adidas Originals and JD launched the 1,000 stories global campaign, teaming with local and global icons to take the 3-Stripes to new heights, by showcasing what makes them authentically original.

First up was Jenna Ortega. We travelled to California to capture her in her native state. Jenna walks through a personal journey from the hot desert landscape, similar to that of the Coachella desert land where she grew up. Then, in a second location, representing the streets of Hollywood movie sets that are now natural to her. We captured motion and stills of her being her authentic, fearless self.

Jenna Ortega is a young voice of irreverent positivity in a world that wants her to conform. It’s made her a cult star for always inspiring her generation through her irreverent and honest persona. In a voiceover, Jenna encourages others to be brave enough to express themselves.

The motion truly landed with her fans after becoming the most liked Instagram upload of the adidas Originals 1,000 stories with over 800K likes, accumulating another 15 million views.

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Kano is a cultural figurehead that transcends music. We knew for this one, authenticity was key, so we kept Kano and his team as close to the project as possible throughout. We travelled with him, retracing his steps to dig into the cultures, people and places that inspired him to be an original. Starting off in his hometown in London before jetting out to Brown’s Town, Jamaica.

Always wanting to inspire, Kano imparts wisdom by giving back to the places that gave to him by shining a light on the next generation of his communities. Throughout his journey, we captured motion and stills that authentically encapsulated the communities Kano hopes to continue to inspire. Ensuring authenticity throughout, we also collaborated with a range of creatives for the shoot that embodied Kano’s ethos.

Kano’s film was posted on Instagram in a collaboration post between JD and Kano himself, amassing over 90K likes and a million reel views. Kano’s 1,000-stories motion and key visuals joined Jenna Ortega, among other adidas Originals icons, taking over 800+ European retail doors alongside flyposter campaigns in key cities.

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To be an original is to be brave enough to express yourself

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Ordinary ends now.
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