When adidas Originals asked us to capture what being an original means to icons Jenna Ortega and Kano, we jumped at the opportunity.
adidas Originals and JD launched the 1,000 stories global campaign, teaming with local and global icons to take the 3-Stripes to new heights, by showcasing what makes them authentically original.
First up was Jenna Ortega. We travelled to California to capture her in her native state. Jenna walks through a personal journey from the hot desert landscape, similar to that of the Coachella desert land where she grew up. Then, in a second location, representing the streets of Hollywood movie sets that are now natural to her. We captured motion and stills of her being her authentic, fearless self.
Jenna Ortega is a young voice of irreverent positivity in a world that wants her to conform. It’s made her a cult star for always inspiring her generation through her irreverent and honest persona. In a voiceover, Jenna encourages others to be brave enough to express themselves.
The motion truly landed with her fans after becoming the most liked Instagram upload of the adidas Originals 1,000 stories with over 800K likes, accumulating another 15 million views.