The 2021 adidas x Abbey Road partnership offered young and undiscovered artists a platform to receive mentorship and see the possibilities of starting their own musical stories. In 2022, alongside adidas Originals, we checked back in with those young artists to provide them with the opportunity to perform in the Carnaby Street London store in the half-term week before Record Store Day 2022.
The performances started with Charlie Raphael-Campbell, a non-binary acoustic indie artist from North London. They were followed up by Elcee The Alchemist, who won the adidas Forum Studio activation in 2021. The performance area, set up at the rear of the store, had clear visibility from the Kingly Street window to engage the public as they passed by.