The in-store launch had to be just as impactful; as a result, the adidas' flagship store in London saw a Rick and Morty takeover that went on to win the 2023 Visual Merchandising Display Award for Best In-Store VM Solution.
The store acted as a portal straight into the adidas X Speedportal multiverse. On entry, visitors were welcomed by a 360° display that immersed them within the Rick and Morty multiverse crossover. The centrepiece saw a giant energy chamber boot display that appeared to teleport into the store from the floor. The energy chamber was surrounded by football boots in portals and teleporting mannequins in the latest adidas attire.