CLUB C LEGACY 
REEBOK

CREATIVE STRATEGY.  CAMPAIGN CREATIVE.  SHOOT PRODUCTION.  SOCIAL STRATEGY.  SOCIAL ROLLOUT.  INFLUENCER ENGAGEMENT.

For the Reebok Legacy series, we developed insights into young creatives who are in the process of writing their legacy. For more information on the platform, see the Classic Leather Legacy case study. In line with the release of a new product within the Legacy franchise, we saw the opportunity to evolve the creative platform to show the flipside of making a Legacy.

The Club C Legacy's design and colours align with a much calmer ethos and creative direction. We decided to match the Reebok silhouettes with the moments of pause between the grind, where we invited up-and-coming talent to reflect, look inward and find a way to improve their creative output. The 'Your time. Your legacy' campaign captured this idea through the lens of several up-and-coming artists.

We enlisted the musical talents of AWA, Dan D'Lion, Ego Ella May, Barney Artist and Oscar Jerome to bring the campaign to life. The execution dramatised the transition from the chaos of the creative process into the calm space of their dreams, which was curated with the talent to reflect their unique personalities.

Working with Reebok, we created the overarching concept, wrote and directed the motion and stills, and rolled it into a global digital campaign across Reebok's social channels, talent channels and the Reebok website.