WORKWEAR ATHLETE
CORDURA
RESEARCH & INSIGHT. BRAND STRATEGY. CREATIVE STRATEGY. CAMPAIGN CREATIVE. SHOOT PRODUCTION.
Athletes expect to gain a competitive edge from their sportswear; workwear should be no different. Global fabric brand CORDURA® creates fabrics that enhance the wearer's performance, bringing strength, stretch and simplicity to thousands of applications, from workwear and outdoors to tactical gear & emergency services.
We developed CORDURA® the Workwear Athletes campaign, to bring the dramatics of the sporting world into the workplace. Epic athletic moments were reimagined through the lens of the working day.
The campaign melded these two worlds together, bringing a competitive nature of the sporting world to the working day. We captured motion and static executions featuring exaggerated visuals. The campaign launched across social media platforms, multiple OOH locations and global trade shows, including A+A Düsseldorf.
A+A, Düsseldorf, is the prime global trade fair for workplace safety, protection and health. We built CORDURA® a tailored tradeshow build to support the Workwear Athlete campaign. The space had a construction meets athletics look and feel within a brutalist concrete construction shell and was fitted with athletic store-style metal piping and railings.
Multiple large screens spotlighted the Workwear Athletes campaign motion alongside various interactive displays where visitors could physically engage with the CORDURA® workwear fabrics with experts on hand to answer any questions.
The result was a stand that looked impressive and provided a functional space for CORDURA® to meet with clients and showcase the workwear athlete campaign.
