We developed CORDURA® the Workwear Athletes campaign, to bring the dramatics of the sporting world into the workplace. Epic athletic moments were reimagined through the lens of the working day.
The campaign melded these two worlds together, bringing a competitive nature of the sporting world to the working day. We captured motion and static executions featuring exaggerated visuals. The campaign launched across social media platforms, multiple OOH locations and global trade shows, including A+A Düsseldorf.