REEBOK X JURASSIC PARK
REEBOK
RESEARCH & INSIGHT. CREATIVE STRATEGY. CAMPAIGN CREATIVE. SHOOT PRODUCTION. SOCIAL STRATEGY. SOCIAL ROLLOUT.
Jurassic Park is one of the most iconic and instantly recognisable film series of the last three decades, so when Reebok approached us to create a campaign for their Jurassic Park collaboration, we jumped at the chance.
Suppose you've been living under a rock. The Stephen Spielberg science fiction adventure drama, based upon the novel by Michael Crichton, involves scientists visiting a safari amusement park of genetically engineered dinosaurs on an island over one weekend.
In a campaign that tapped into the Jurassic Universe for the ultra-nostalgic collaboration, we created a story arc that reflected the reckless genetic science that drove the original story. Posing the sneaker collection as if it had been genetically engineered with the same DNA as the dinosaurs from the original 1993 film.
A parody news report film teased the globally beloved story to the audience. Before the launch, creative shots in the iconic Jurassic Park lab setting echoed scenes from the film to help the collection hatch into culture.
We crafted a story arc for the footwear collection that reflected the reckless genetic science that drove the original story.
Photography used instantly recognisable elements from the film to build the story for each sneaker, and the campaign was rolled out over Reebok's social channels, as well as a full digital retail takeover of the website.
