ZIG KINETICA
REEBOK
RESEARCH & INSIGHT. CREATIVE STRATEGY. CAMPAIGN CREATIVE. SHOOT PRODUCTION. SOCIAL STRATEGY.
Energy can neither be created nor destroyed, only transferred. The more momentum gained, the more energy generated. Energy grows with every pace, stride, and step forward. For the Zig Kinetica Concept type_1, we explored this concept in film and campaign visuals.
Each movement creates an indelible impression, resonating wherever in every location. It's a mark, a wave, a unique frequency of the human presence felt, and never forgotten. This idea comes to life through the energy Zignature, a prevalent notion brought to life in a film created for the shoe's launch.
We created a setting and script wholly relevant to this idea, with a professional dancer model whose energy Zignature reverberated through the film. We also introduced a control panel, taken from a real Soviet submarine, to symbolise energy transfer and how people control their energy. This set feature created the campaign visual's backdrop, embellished with a disruptive moving treatment that sent waves through the whole piece.
