Silver Cross and Tinie Tempah's unlikely collaboration delivered a range of nursery products aimed at modern, progressive dads. Combining luxury with practical functionality, the 'Rise by Tinie' range features an auto-fold stroller, an all-stage car seat and a travel cot designed to empower modern parents to see the world without compromise.

To launch the signature collection, we drew on the urban digital design of the product. The territory visualised the product in a striking and disruptive way, glitching between the product's details.

The sleek monochrome creative accentuates premium textures and attention to detail; subtle lighting techniques, using LED light tubes in motion, spotlighted shape and texture, treating the products as futuristic sculptures.

The focus helped spotlight the auto-folding lightweight nature of the compact stroller. Heightened by the white light tubes and close-up shots, which made the product feel as if it was under the spotlight, examining textures in their brutalist form. We used fluid movements in motion to further showcase the product's adaptability - before forming the 'Rise by Tine' emblem with the LED light tubes to spotlight the collaboration.

The collection, usable from birth to 12 years old, was launched across social media and retail in an exclusive partnership with John Lewis in the summer of 2023.

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