We teamed up with adidas Battersea to celebrate the Ryder Cup by transporting fans to the Marco Simone Golf course. A virtual golf simulator, pop-up shop and in-store activation let fans experience teeing off from the first hole of the Ryder Cup with the chance to win £500 for those who topped the leaderboard.

As soon as visitors to Battersea Power Station stepped off the tube, they were welcomed by the start of their consumer journey with golf-themed wayfinding featuring tease copy directing them to the adidas store for a Ryder Cup challenge.

After following wayfinding, those who fancied their luck at the adidas Golf Challenge started on the course simulator, with three shots to make the green and gain the opportunity to putt to win on the in-store putting green.

The upcoming TGL golf league inspired the activation - an innovative league united with the PGA TOUR, played in custom-built stadiums by A-list golfers utilising a simulator x in-stadium fairway and green functionality.

We also teamed with golfing influencers selected for their personalities, content style and social reach to increase awareness of the activation. Seb Brown and Inci Mehmet were set briefs to create 30-40 second Instagram Reel awareness pieces in collab posts with adidas London and adidas Golf.

The hours-long queues spoke for themselves, proving the power of localised in-person experience-led activations for huge sporting moments.