On entry, visitors were welcomed by a trio of impactful waveforms that engulfed them in the immersive storytelling of the Run for the Oceans campaign. The activations included four separate engaging zones.
A digital Plastic Clean Up touch screen activation engaged visitors in a timed challenge to clean up as many plastic bottles from the ocean as possible. Another touchscreen activation saw the Not A Runner quiz engage visitors in a guessing game for the distance run by adidas athletes for the opportunity to win a signed David Beckham jersey. On an illuminated display, another educated visitors on the local running routes beside water.