RE/COR™
CORDURA
STRATEGY. CAMPAIGN POSITIONING. FULL DIGITAL CAMPAIGN ROLLOUT.
Brands must show a real commitment to sustainability and the environment to stay relevant to their consumers. Fabric technology innovator CORDURA® wanted to expand their commitments to stand out in an industry notorious for wasteful practices.
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We helped CORDURA® create a sustainability sub-brand to do just that. RE/COR™ created a platform where all sustainable innovations could live and be sold. After extensive research and workshops, we crafted four pillars and positioned a territory the brand could authentically hold. Each pillar was carefully thought out to cut through an industry full of greenwashing and empty statements with honest, sustainable commitments.
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After an extensive naming process, RE/COR™ became the label for all CORDURA® sustainable products and initiatives. From here, we created an identity for RE/COR™ set apart from the master brand.
This allowed CORDURA® to communicate their sustainability credentials to their customers, as the platform was put into action with exhibition stands at the OR Show and the A+A Trade Show. Alongside Summiteer, we also created a brand film for RE/COR™ to visualise its sustainable offering for its audience.