ENTER OZWORLD
ADIDAS x JD

CREATIVE STRATEGY.  CAMPAIGN CREATIVE.  SHOOT PRODUCTION.  SOCIAL STRATEGY.  SOCIAL ROLLOUT.  RETAIL CREATIVE.  OOH CREATIVE.

The adidas Ozweego Knit is a versatile style staple that can take the wearer confidently into any style world they want to enter.

As part of adidas' overarching 'Ozworld' campaign alongside JD, we created a launch campaign for the sneaker, starring Maya Jama and Bree Runway, that landed with JD's Gen Z audience.

There needed to be a distinct connection between adidas' launch campaign and JD's creative, ensuring consistency while making Ozworld relevant for a JD audience. Style worlds collided, showing how the Ozweego Knit can traverse them, working with every outfit.

The creative, 'The Portal to the Ozworld,' took the audience through the style worlds of presenter Maya Jama and music artist Bree Runway. Fans could explore what makes them unique through interviews overlayed over a playful mix of CGI worldbuilding and behind-the-scenes cutaway footage.

The campaign, including key visuals and collateral, was rolled out over JD's channels, creating in-store retail executions and delivering digital assets to launch the sneaker.